Monday, February 15, 2010

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Segittur and state intervention in tourism

The Society for the Management of Innovation and Technology, SA (SEGITTUR), aims to "promote tourism and the marketing of tourism products and services using new technologies, with particular emphasis on Internet ". This definition is extracted from website .
Among one of his projects is called Segitturreserve or Tourism Marketing Technology Platform, a project based on developing a technology platform where tourism stakeholders adhere to the system can manage all of your speech on the Internet for tour operators to offer both Internet as directly under the "control and monitoring" of SEGITTUR.
This "will create different reservation centers that may be: supplier associations, municipalities, private entities ...". Ultimately this platform aims to "resolve the tourism business management, both from the standpoint of the provider of English tourism products and services, and consumers", and this in short is called STATE INTERVENTION IN THE SECTOR PRIVATE ie the state has become "tourism marketer, sheltered behind the veil called innovation.
Agriculture is another sector with great state interventionism, the state intervenes efforts to improve the general conditions of production (teaching, research, modernization) or sales of products (market organization, price regulations ...), although State is not a farmer, as in our Tourism.
What is the problem? Why allow the state to make "tourism marketer, in a sector already" burned ", which promotes direct sales through new technologies? Where are the programs to support SMEs (95% of the sector)? Is it normal to create a platform where all actors are NOT tourist, nor explained or promoted among stakeholders and / or affected? Who and where to negotiate the interests of travel agencies?
Segittur forget who works for the state and that we all are, small businesses are eager to participate in a sector where there are fewer players, but more and more powerful.
innovate is as important as studying the consequences and effects of these innovations will result in the sector is so important to invest in Tourism to study the benefits to be derived from that investment in human, economic and labor. Without a comprehensive and detailed study of the investment we can find in this case, that the consequences result in job losses without conversion, a rule change without paying the slightest attention or law or present needs. Investment + job losses = a bad investment. should be to reverse this equation: investment + job retraining and investment promotion = a necessary investment.
Technology is a means, not an end, the half-forgotten promote the end justifies the NEGLIGENCE, however if it proves the salaries of new tourism intermediaries, who have nothing to do with tourism.

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